The lingerie market is truly vast, with some brands recognized globally for their popularity, market share, and influence. Here are some of the biggest lingerie brands in the world:

1. Victoria's Secret

• Overview: Victoria's Secret is perhaps the most well-known lingerie brand globally. Founded in 1977 in the United States, the brand became famous for its glamorous and sexy lingerie, as well as its annual fashion show, which featured supermodels known as "Angels."
• Market Influence: Victoria's Secret has a massive global presence, with hundreds of stores worldwide and a wide range of products including bras, panties, lingerie, sleepwear, and beauty products. Despite some recent challenges and shifts in brand strategy, it remains one of the largest lingerie brands in the world.

2. Calvin Klein

• Overview: Calvin Klein is a globally recognized fashion brand known for its minimalist and modern designs. In the lingerie market, Calvin Klein is particularly famous for its comfortable, sporty, and stylish underwear, often featuring the iconic branded waistband.
• Market Influence: Calvin Klein's lingerie, including bras, panties, and loungewear, is sold worldwide and is known for its high-quality materials and timeless style. The brand appeals to a broad audience, from fashion-forward consumers to those seeking everyday comfort.

3. Chantelle

• Overview: Chantelle is a French lingerie brand with a history dating back to 1876. The brand is known for its high-quality craftsmanship, luxurious fabrics, and elegant designs.
• Market Influence: Chantelle is a leader in the premium lingerie market and is sold in over 50 countries. The brand is synonymous with French elegance and is often associated with sophisticated, well-fitted bras and lingerie.

4. La Perla

• Overview: La Perla is an Italian luxury lingerie brand founded in 1954. It is known for its exquisite craftsmanship, luxurious materials, and elegant designs, often featuring intricate lace, silk, and embroidery.
• Market Influence: La Perla is a prestigious brand that caters to the luxury market. It has a significant presence in high-end boutiques and department stores worldwide, offering a wide range of lingerie, swimwear, and ready-to-wear items.

5. Hanesbrands Inc.

• Overview: Hanesbrands Inc. is a major American company that owns several well-known lingerie and underwear brands, including Hanes, Maidenform, and Bali. These brands are known for their affordable, comfortable, and reliable underwear and lingerie.
• Market Influence: Hanesbrands Inc. is a major player in the global lingerie market, with a focus on everyday essentials. The company’s products are widely available in mass-market retailers, making them accessible to a broad consumer base.

6. Savage X Fenty

• Overview: Savage X Fenty, launched by singer Rihanna in 2018, has quickly become a major player in the lingerie industry. The brand is known for its inclusivity, offering a wide range of sizes and shades, and for its bold, fashion-forward designs.
• Market Influence: Savage X Fenty has disrupted the traditional lingerie market with its focus on diversity, body positivity, and modern, edgy designs. The brand has garnered a significant following and continues to grow rapidly.

7. Wacoal

• Overview: Wacoal is a Japanese lingerie brand founded in 1949. It is known for its high-quality bras that focus on comfort, fit, and support. Wacoal products are often designed with a more mature, sophisticated customer in mind.
• Market Influence: Wacoal is one of the largest lingerie brands in Japan and has a strong presence in the United States, Europe, and other parts of Asia. The brand is particularly respected for its innovation in bra design and fit.

8. Triumph

• Overview: Triumph International is a Swiss-based lingerie company founded in 1886. It is one of the oldest and largest lingerie brands in the world, offering a wide range of bras, panties, shapewear, and swimwear.
• Market Influence: Triumph is a major global player with a presence in over 120 countries. The brand is known for its high-quality materials, innovative designs, and a broad selection of sizes and styles.

9. Aerie

• Overview: Aerie, a sub-brand of American Eagle Outfitters, has gained significant popularity for its focus on body positivity and inclusivity. The brand is known for its comfortable and affordable lingerie, activewear, and swimwear.
• Market Influence: Aerie’s "Real" campaign, which features unretouched photos of models of all sizes, has resonated with a younger, socially conscious audience. The brand has seen rapid growth and is a key player in the U.S. lingerie market.

10. Agent Provocateur

• Overview: Agent Provocateur is a British luxury lingerie brand known for its provocative and glamorous designs. The brand was founded in 1994 and has since become synonymous with high-end, sensual lingerie.
• Market Influence: Agent Provocateur is a leading brand in the luxury lingerie sector, with a strong presence in premium department stores and boutiques around the world. The brand is celebrated for its bold designs and use of luxurious materials.

These brands represent some of the biggest names in the global lingerie market, each with its own unique appeal and market presence. From mainstream giants like Victoria's Secret and Calvin Klein to luxury brands like La Perla and Agent Provocateur, these companies have shaped the lingerie industry and continue to influence trends and consumer preferences worldwide.